LinkedIn Lite was first launched as a mobile web site in September last year as part of a suite of new services tailored specifically for India, one of LinkedIn’s biggest emerging markets, where it currently has 42 million users.Ī spokesperson confirms there are no plans currently to create an iOS app for LinkedIn Lite, which is not that surprising: Android long ago overtook iPhone when it comes to smartphone usage in developing markets. LinkedIn says the app takes up only 1 MB of space on a device, reducing the data usage required to run LinkedIn by 80 percent and it loads a page in less than five seconds, “even on a 2G network.” It features the LinkedIn basics, like its news feed, jobs, profile, access to your LinkedIn network, messaging, notifications, and search - but without heavy graphics and other features that might slow down page loads and eat up more of a user’s data allowance. The app is live now in India, and LinkedIn says the plan will be to expand it to more than 60 more markets in the coming weeks and months. The company has released an Android app for LinkedIn Lite, a pared-down version of its original LinkedIn mobile app that is developed for users in markets where data networks are slower and relatively more expensive for consumers, and phones are slower. LinkedIn, the social network for the working world with more than 500 million members that is now owned by Microsoft, is today taking its next step in its bid to court more users in emerging markets.
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